Brand & Marketing Strategist
I build the marketing engine brands run on.
Strategy, brand architecture and in-house marketing set-up for start-ups through to global brands. 16+ years across agency and in-house, manufacturers and distributors — so I see the whole picture, not just one part of it.
Based in the Algarve, Portugal · Working across UK, EU and US time zones
Where I add the most value
01
Marketing strategy
Clear commercial strategy that connects brand, product and sales: annual plans, launch roadmaps, channel mix and budgets that are held to account against the P&L.
02
Brand architecture
Bringing order to a growing portfolio: how master brand, product lines and licences relate, what each one stands for, and how they show up consistently for retailers, distributors and consumers.
03
In-house marketing set-up
Building the function from the ground up: team structure, processes, line plans and launch calendars, agency and creator rosters, and the assets and toolkits sales teams actually use.
A 360° view of how brands really grow
I've sat on every side of the table, so I know where plans break down and how to make them land.
01
Agency side
Built and led a Wellness & Lifestyle PR division to a team of eight, working with hotel groups, restaurants, wellness and consumer brands.
02
In-house
Head of Marketing roles owning strategy, budgets, teams and launches end to end.
03
Manufacturers
Brand and product marketing for a global manufacturer: line plans, launches and global-to-local go-to-market.
04
Distributors
Marketing for distribution businesses: retailer sell-in, distributor toolkits, launch timings and the sales support that moves stock.
- Start-ups to global brands
- Teams of up to 8
- UK, EU & US time zones
What setting up in-house looks like
From no marketing function to a working one
01
Audit
Brands, channels, spend, assets and gaps. What's working, what's noise.
02
Architect
Brand hierarchy, positioning, and a single plan everyone works from.
03
Build
Processes, calendars, distributor and sales toolkits, agency and creator partners.
04
Embed
Reporting, ROI discipline and rhythms that keep the engine running without me in the room.
Proof, not promises
#23 → #8
Took a global toy manufacturer from #23 to #8 in the UK market as Head of Marketing UK & EU
3×
UK revenue grown threefold in five years, with tight A&S discipline
$100m+
Global sales for a brand launch I led across the UK & EU
#1
Launched a new property to #1 Top New Property nationally
3
UK Toy Industry Awards won
8
Built and led a team of eight, growing an agency division from the ground up
My career spans agency and in-house, manufacturers and distributors, across hospitality, FMCG, toys and consumer goods. At Wild Card PR I built the Wellness & Lifestyle division, working with brands including Watergate Bay Hotel, Harbour Hotels, Another Place, Eden Project, Rick Stein's and Boots. Today I also run The Hosted Edit, a short-term rental co-hosting and marketing consultancy, so I bring an operator's eye to every plan.
Selected work
A few of the launches, activations and retail moments I've led — the proof behind the numbers above.
Panini World Cup 2026 pop-up
Selfridges, London
Most Innovative Toy
Toy Industry Awards winner
Dress to Impress showcase
Somerset House, London
Camp Bestival activation
Live brand activation
Alongside my strategy work
The Hosted Edit
My short-term rental co-hosting and marketing consultancy, managing properties across the Algarve and Cornwall. It's where I put strategy into practice every day: optimising listings, systemising operations and reporting performance like any other P&L.
+73%
2026 revenue set to close up year on year across two managed properties, and 16% ahead of target
54% → 70%
Occupancy growth from 2025 to 2026
+16%
Increase in average nightly rate year on year
200+
Guest stays hosted, with over 100 reviews
An Airbnb Superhost, with multi-channel distribution, dynamic pricing and guest comms systemised through one platform, plus branded monthly owner reports, listing audits and multilingual guest guides.
Visit The Hosted Edit →How I work
“Marketing should work as hard as the rest of the business.”
Commercially minded
Plans built around margin, sell-through and ROI, not vanity metrics.
The connector
I sit between product, design, sales and distributors so launches land on time and on message.
Specialists, orchestrated
I lead and brief paid media, PR, creator and production partners rather than doing everything in-house, so you get senior strategy with the right hands on execution.
Sectors
- Hospitality
- FMCG
- Toys
- Consumer goods
- Wellness & lifestyle
Contact
Let's build something that lasts.
Open to consultancy projects, fractional support and leadership roles.
How can I help?
Project
A defined piece of work: brand strategy, brand architecture, a launch plan or setting up your marketing function.
Discuss a projectOngoing support
Fractional or retained support, a few days a month, to lead strategy and keep the marketing engine running.
Explore ongoing supportIntroductory call
A free 30-minute conversation to talk through where you are and whether I can help.
Book an intro call
Or simply say hello